Art Direction
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The Harshest Critics

We needed to find a way to prove to everyone that eos products smelled really freaking great. So we turned to the one group of people who are always honest, have zero filter and would never ever give an empty compliment: Younger sisters.

TL;DR we put our products to the test with real people’s younger sisters. Would our lotion and body wash hold up against their ruthlessness?

Role: Creative Director/Art Director
ECD: Bianca Guimaraes
CD/Writer: Holden Rasche
Director: Emma Debany
Agency: Mischief