Art Direction
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MOUNTAIN (RANGE) DEW

We got to do a lot of the dew. This is some work my partner and I got to creative direct. And the last one is one of my favorite things I ever made, but no one saw thanks to a little department called “legal”.

 

OPERATION GREG

Role: (A)Creative Direction
ECDs: Amy Ferguson, Julia Neumann
ACD: Holden Rasche
AD/CW: Sarah Arrington, Alli Walker
Director: David Shafei
Agency: TBWA\Chiat\Day

Gaming is a team sport right? No. Well, sort of. At least in Call of Duty it is. When one person sucks, the whole team does. So drink MTN Dew and get 2XP points so you suck slightly less. And if you don’t…well get ready for an intervention.

From the weirdest minds of Alli Walker & Sarah Arrington


DOING SPICY?

Role: (A)Creative Direction
ECDs: Amy Ferguson, Julia Neumann
ACD: Holden Rasche
AD/CW: Lauren Piccirillo, John Peterson, Kaleb Mulugeta
Director: Ally Pankiw
Agency: TBWA\Chiat\Day

When you’re talking about pairing beloved delicacies like spicy chicken and MTN Dew together, naturally you light people on fire and dress them as giant chickens. But not together, that would even ruffle PETA’s feathers.

Thank Josh Peterson &. Lauren Piccirillo for any and all (painful) cravings.


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Role: (A)Creative Direction
ECDs: Amy Ferguson, Julia Neumann
ACD: Holden Rasche
AD/CW: Laura Vancil, Coleman Davis
Director: Bine Bach + Amigo Totale
Agency: TBWA\Chiat\Day

This is one of my favorite projects. But I can’t talk about it for legal reasons. But if you’re a fan of the limited edition drink that rhymes with Shmaja Shmast, and would like to drink it all year long, this is for you. For faster viewing text 516-225-9194 for the password.