Art Direction
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Smells Like an Old Spice Musical: The Musical!

Everyone is afraid of smelling bad. Period. Everyone is even more afraid of anyone singing about it. Here are those things smashed together in a 15-second, emotional roller coaster of a musical. It’s undoubtedly the best smelling finale of a musical ever. 

Alternatively, if you use Old Spice, the moon is going to serenade the shit out of you.

Role: Art Director
CDs Moon: Laura Wood, Shaine Edwards
Copywriter Moon: Andrew Chhour, Fernando Poblete
Art Director Moon: Grant Tolson
CDs Tango & Soliloquy: Sara Phillips, Erik Farenkopf
Copywriter Tango & Soliloquy: Sai He
Director Moon: Bine Bach
Director Tango & Soliloquy: Anna Himma
Agency: Wieden + Kennedy Portland