As attention spans supposedly get shorter and shorter, ad formats are doing the same.
But 2020 was a rough year. And 2021 didn’t need another short and boring product commercial. Or some unhelpful product placement. It needed Bob Ross – the painter and beloved TV host of “The Joy of Painting”. There just hasn’t been a new episode in almost 30 years.
The world needed more Bob Ross. So we used AI and facial mapping technology to create a new, 40-minute episode of Bob Ross’ classic show. Where he teaches the world to paint some mountains, some snow, and a frosty cold bottle of MTN Dew.
Role: Associate Creative Director
CCO: Chris Beresford-Hill
ECD: Amy Ferguson & Julia Neumann
Associate Creative Director: Holden Rasche
Senior Copywriter: Christopher Santaiti, KS Shanti
Director/VFX: The Mill
Agency: TBWA\Chiat\Day
